In Activision’s most recent earnings call, the publisher has announced that they are “already hard at work on Elite 2.0, with several innovative features being developed to work hand-in-hand with our new Call of Duty release.” Also, new features are to be implemented into the current Elite service sometime in the next sixty days. In the same phone call, Activision also explained that Treyarch’s new Call of Duty title, currently in development, is looking “fantastic” and that the developer is “laser-focused on raising the bar with this year’s new Call of Duty.” The game is said to be bringing “meaning innovations” to the industry, but Activision wasn’t totally specific on whether or not the game is going to be more innovative or if the new version of Elite will be bringing the new ‘industry’ innovations.
Both the game and the new subscription service have come with some controversy recently. For some time now, reviewers and players alike have been claiming that the Call of Duty franchise has actually been lacking innovation in recent years; with what some would call short, rehashed campaigns and a multiplayer experience that hasn’t seen any major changes until last year’s Modern Warfare 3 which merely saw some new game modes and adjustments to the strike package system (which is relatively satisfying).
Also, PS3 owners have started to feel ripped off by Call of Duty’s Elite subscription service where they were under the impression that they would be receiving exclusive DLC at the same time as Xbox subscribers. It turns out, PS3 users won’t even be getting last month’s content until nearly a week after Xbox users get their second DLC drop. If Treyarch’s next title (rumored to be Black Ops 2) brings fresh innovation to the series and/or adjusts the Elite service to everyone’s liking, it should prove to be a nice gesture to some troubled fans in the community. No matter what, Call of Duty 9 shoud prove to break sales records all over again once it comes out, most likely this November for Xbox 360, PS3 and PC (maybe even Wii U?).